Department of Humanities and Social Sciences

Indian Institute of Technology Ropar


HSS Seminar 


'The Great Engineer Dilemma: Is MBA a Road Ahead?'




Prof. Rajeev Kumra, IIM Lucknow


August 26, 2016 (Friday) at 11.30 am

Venue: Lecture Hall 3

This guest lecture is for those undergraduate engineers who are exploring a future career in the management field.  Though their natural progression is in the technology field, thus, they are haunted by a question time immoral, 'To be or not to be?' Even in the management education field, there are multiple courses available at the postgraduate level in India and abroad. Further, they are always in search for an answer on, which is the best course abroad; how good it is to do an IIM course; what is the usual ROI of an MBA course; or shall I start a startup? This guest talk will make an attempt to answer some of these questions. Followed by a question and answer session.


Brief Bio-sketch of the speaker


Prof. Rajeev Kumar is a Professor at top business school of India namely Indian Institute of Management – Lucknow and Indore for past ten years. International teaching experience have taught in six universities abroad as a guest faculty. A twenty-four years experienced academic and published researcher focused on consumer insights of goods, services in B2C and B2B. Research interests include consumer culture, religion impact on marketing, bottom of pyramid, inter-organizational dynamics. Methods used include experiments, case study approach, in-depth interviews, focus groups. To date, my work has been published in category journals like Journal of Business Industrial, Marketing, International Journal of Electronic Business, International Journal of Business and Emerging Markets, Journals of IIM-C and IIM-L, Journal of International Marketing (awaited), and others. Consulting and training experience across various industries that include public sector, private companies, and government department. Member of AACSB accreditation team at business school.