Dr. Amritesh

Personal Information

 Name: Dr. Amritesh
 Designation: Assistant Professor (Management)
 Contact Number: 01881-232270
 Email:amritesh@iitrpr.ac.in
 Address: #C M-09, Fourth Floor, Super Academic Block, IIT Ropar, Rupnagar, Punjab.

Areas Of Research

Broad Area: Consumer Behavior; Indian Knowledge System


Research Interests:

  • Conscious Consumption
  • Consumption in Yogic Traditions
  • Minimalism
  • Ancient Knowledge System
  • Consumer Spirituality and Well-being
  • Identity, Imaginations, and Decision Making
  • Value Co-creation and Sustained Well-being



Short Biography

Thanks for your interest to know a part of me. I have been working with IIT Ropar as a member of the faculty since 2017. My research interest falls in a broader area of Consumer Behavior and I am currently working on transformative elements of consumer well-being. The prime interest of my current research is to explore transformation of consumer's self- identity by integrating eastern (particularly, the ancient Indian Knowledge System) and western perspectives.


On the teaching front, I have designed and taught a range of undergraduate level, master's level, and research-oriented courses in my area. My research articles have appeared in leading international journals published by SAGE, Emerald, Westburn, Springer, Taylor & Francis, and Cambridge University Press. I will be glad to collaborate in an intra/interdisciplinary work that cuts across my work interests.



Education

Ph.D. IIT Kanpur.

M.Tech. IIT Kanpur.

B.E. BIT Sindri, Dhanbad.


Work Experience


2017 onward: Assistant Professor, IIT Ropar, Punjab, India.

2016: Assistant Professor, BITS-Pilani, Dubai, UAE.



Research

International Journals

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  1. Jha, S., Amritesh, A., & Singh, P. (2025). Manifestations of Love of Sport in Indian Elite Athletes: An Autobiographical Study. The International Journal of Sport and Society, 16(2), 51.
  2. Saxena, S., Mishra, S. C., & Mukerji, B. (2023). A multi-method bibliometric review of value co-creation research. Management Research Review, 47(2), 183-203.
  3. Ahmad, A., and Amritesh (2023), Information Processing from Electronic Word of Mouth An Integrative Framework, Int. J. of Electronic Marketing and Retailing.Vol. 14, No. 4, 2023.
  4. Saxena, S., Amritesh, & Misra, S. C. (2021). Consumer value preferences in healthcare: insights for value-centred management. Journal of Creating Value, 7(2), 219-231.
  5. Sinha, A., Jha, S., Amritesh (2019), “Green Agrevolution Pvt. Ltd.: Delivering 3600 ‘Seed-to-Market’ Solution” Emerging market Case Studies, Emerald. Vol 19, No.1.
  6. Amritesh, Misra, S.C., and Chatterjee, J. (2018). Quality Framework for Credence Based Informational Services: Applying KANO’s Method. Total Quality Management & Business Excellence, 29.1-2 (2018): 116-147. Taylor and Francis.
  7. Amritesh and Misra, S.C. (2014), ‘Conceptual Modeling for Knowledge Management to support Agile Software Development’. Vol. 29, No. 4, pp. 496-511, Knowledge Engineering, Cambridge University Press, U.K..
  8. Amritesh, Misra, S.C., and Chatterjee, J. (2014) “Emerging Scenario of Online Counseling Services in India: A case of e-government intervention”. Vol. 8, No. 4, pp. 569-596, Transforming Government: People, Process and Policy Emerald.
  9. Amritesh, Misra, S.C., and Chatterjee, J. (2014), “Conceptualizing e-government service quality under credence-based settings: A Case of e-counseling in India". Vol. 31. No. 7, pp. 764-787, International Journal of Quality & Reliability Management, Emerald.
  10. Amritesh, Misra, S.C., and Chatterjee, J. (2013) “Positioning e-Government services in the credence-based setting: Illustrating an Indian Context”. Vol. 7, No. 3, pp. 393-409, Transforming Government: People, Process and Policy Emerald.
  11. Amritesh, Misra S. C., and Chatterjee, J. (2013), “Applying Gap Model for bringing effectiveness to e-government services: A case of NeGP deployment in India” Vol. 9. No. 3, pp. 43-57, International Journal of Electronic Government Research, IGI Global, U.S.A.


International Conferences

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  1. Amritesh (2023). Yog-Sutra: A transformative route from consumerism to minimalism. 4th INTERNATIONAL CONCLAVE ON GLOBALIZING INDIAN THOUGHT, 14th - 16th December, 2023. Mysuru, by IIM Kozhikode.
  2. Saxena, S., Ahmed, Aun., & Amritesh (2023). Resource Mis-integration Practices in Third places: Study of Diabetic Patients. [Conference abstract]. 11th International Research Symposium in Service Management, Katowice, Poland. (This paper is recognized with a merit award in the conference) 
  3. Jha S., & Amritesh (2022). ‘How India can become a key stakeholder in sport global marketplace?’. Accepted. World Association for Sport Management: WASM 2022 Conference Doha, Qatar.
  4. Saxena S., Amritesh, (2021), Consumer Vulnerability to Resilience: Resource Integration by COVID-19 Survivors in India, Association for consumer research conference, Seattle, 28 - 30 October 2021.
  5. Saxena S., Amritesh, (2021) Resource Misintegration: A Multi-level Perspective in Healthcare Service Ecosystem, Academy of Marketing Conference 2021: Reframing Marketing Priorities Online, 5th – 7th July 2021.
  6. Saxena S., Ahmad, A., Amritesh, (2021) What Imbibes Trust in Chatbot Users? A Multidimensional View in Context to Healthcare Services during Pandemic [Conference poster]. 5th Qualitative Health Research Network Conference: Negotiating trust: exploring power, belief, truth, and knowledge in health and care, University College London, England, 18th and 19th March 2021.
  7. Saxena S., Amritesh (2020), Conceptualizing Value Co-Creation in Medical Tourism and Proposing Antecedents using Psycho-social Perspective, Proceedings of THE INC 2020: Revisiting Value Co-creation and Co-destruction In Tourism, Hospitality and Events, Neatherlands. Leeuwarden June 10-11, 2020.
  8. Saxena S., Amritesh (2020), Exploring the Antecedents of Value Co-Creation through a Systematic Review: Proposed Framework and Future Research Directions, 04th International Conference on Marketing, Technology, and Society, Indian Institute of Management Kozhikode, Kerala, India, 7-9 December 2020.
  9. Saxena, S., Amritesh. (2019). Exploring Value Co-creation Research Using Co-citation analysis: Review of Last 15 years [Conference poster]. 7th Pan IIM World conference: Public policy and management: Emerging issues, IIM Rohtak & MHRD, United service institution of India- New Delhi, India. 12-14 Dec, 2019.
  10. Ahmad, A., Amritesh (2019), “Persuasion from Electronic Word of Mouth: An Integrative Dual Process Model”, International conference on digital economy (ICDE)-2019, IIM Raipur, India, December 6-8, 2019.
  11. Bhasin N., & Amritesh, ‘Online Brand Personality of Indian Political Parties: Examining the cross-channel consistency’, SIBR 2017 Hong Kong Conference. Sept’30-Oct’01, 2017, ISSN: 2223-5078.
  12. Ahmad, A., Amritesh (2018), Electronic Word-of-Mouth (eWOM) Processing: A three Stage Dual Process Model, PANIITIMC 2018 conference, IIT Roorkee, Nov. 30 - Dec 02, 2018.
  13. Amritesh and Kumar, S. (2015). “Empowering women through a multi-staged holistic model," Global Summit on Corporate Social Responsibility 2015, 15-16 May 2015, New Delhi.
  14. Amritesh, Misra, S.C., and Chatterjee, J. (2012) “Examining Information Quality for e-Governance Services: Towards a Conceptual Model” Proceeding of 2012 International Conference on Industrial and Intelligent Information, 17-18 March 2010, IPCSIT vol.31, pp. 127-134, IACSIT Press, Singapore. 
  15. Amritesh and Chatterjee, J. (2010). "Digital Ecosystem for Knowledge and Learning: Exploring Socio-Technical Concepts and Adoption". Proceedings of Third International Conference, OPAALS 2010, Aracujú, Sergipe, Brazil, March 22-23, 2010. Published in: Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, 2010, Volume 67, pp. 44-61,
  16. Amritesh and Sarkar, R. 2009. Knowledge creation in agropedia: towards a methodology to compare peer content to certified content. Proceedings of 1st ACM International Conference on Management of Emergent Digital EcoSystems (MEDES '09), Oct. 27-30, Lyon, France. ACM, New York, NY, USA, pp.112-116.
  17. Amritesh and Sarkar, R. (2009). "Conceptualizing ‘knowledge organisms’ for a sustainable digital knowledge ecosystem," Proceedings of 3rd IEEE International Conference on Digital Ecosystems and Technology, pp.247-252, 1-3 June 2009, Istanbul, Turkey.
  18. Sarkar, R., and Amritesh. (2008). 'Identifying and Capturing Knowledge from Networked Knowledge Spaces: Theoretical Insights and Applications,' in O. Nykanen, J. Huhtamaki, J. Salonen, S. Pohjolainen and K. Silius (eds.) Proceedings of the 2nd International OPAALS Conference on Digital Ecosystem, 7-8 October 2008, Tampere, Finland, Hypermedia Laboratory of the Tampere University of Technology.







Book Chapters

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  1. Amritesh & Kaur, A., (2024). Minimalism: A Game Changer for Industries. Sustainable Consumption Experience and Business Models in the Modern World, 125-143.
  2. Saxena S., Amritesh (2023). Social Resources and Resilient Workforce: A Qualitative Exploration in Healthcare During Crisis. In. Gupta, A., Gupta, S., and Kumar, J. (Ed.)Managing and Strategising Global Business in Crisis: Resolution, Resilience and Reformation(pp.157-174).Taylor & Francis. https://doi.org/10.4324/9781003295068
  3. Saxena, S., & Amritesh,. (2022). Customer-Centered Antecedents of a Value Co-Creation Ecosystem: Integrating Psychological, Social, and Cultural Processes. In X. Ziouvelou, & F. McGroarty (Ed.), Emerging Ecosystem-Centric Business Models for Sustainable Value Creation (pp. 22-52). IGI Global. http://doi:10.4018/978-1-7998-4843-1.ch002
  4. Saxena S., Amritesh (2022). Evolving Uncertainty in Healthcare Service Interactions during Covid-19: Artificial Intelligence - A Threat or Support to Value Co-Creation? Accepted. In. Ponia, R.C., et. al., (Ed.) Book Cyber-Physical Systems: AI and COVID-19 (pp. 93-116). Elsevier.https://doi.org/10.1016/C2020-0-02352-2. 



CV

Courses

PG/PhD Courses

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At IIT Ropar:


  1. Conscious Consumption and Marketing
  2. Transformative services and consumption
  3. Consumer Behavior        
  4. Services Marketing
  5. Multivariate Techniques for Marketing Analytics
  6. Marketing Research & Analysis


Earlier:

  1.         Marketing Research
  2.         Total Quality Management
  3. Operations Engine (Management) 


UG Courses

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At IIT Ropar


  1. Digital Marketing
  2. Fundamentals of Entrepreneurship
  3. Industrial Management
  4. Leadership, Communication and Decision Making


Earlier

  1. Principles of Management
  2. Principles of Marketing for Engineers
  3. Introduction to Globalization



Other Information

Organizing Conferences/Research Symposiums:


  • Coordinator- Two Day Research Symposium on "Indian Knowledge Systems: Expositions on Self & Wellbeing" at IIT Ropar: March 21-22, 2025
  • Member of Local Organizing Committee: UNIKAA2024 (Unravelling Indian Knowledge Across Asia) - An International Conference Jointly Organized by IIT Guwahati & IIT Ropar: Oct 3-5, 2024.



Sponsoured Project:

  1. Minimalism in India: Exploring the Indian roots and its impact on well-being and sustainable lifestyle consumption behavior” (Project No. Amritesh/ICSSR/2023-24/280) 
  • Funding Body: ICSSR
  • Duration: 2023-2025


Ph.D. Supervision:

Ms. Arijinder Kaur (Ongoing)

  • Thesis Title: Consumer Minimalism

Mr. Sumit Saxena (Completed)

  • Thesis Title: Customer-To-Customer Value Creation in Healthcare Services

Mr. Suresh Jha (Completed)

  • Thesis Title: Exploring Sport Love: Conceptualization, Measurement and Impact

Mr. Aun Ahmed (Completed)

  • Thesis Title: The Impact of Selected Factors on Consumer Responses to Online Consumer Reviews



Invited Talks:


  • Invited as a Session Chair - Indian Knowledge Systems Chandigarh University: April 11-12, 2025
  • Invited as a Session Chair - UNIKAA 2024- An International Conference at IIT Guwahati, October 3-5, 2024.
  • Invited for a talk on "Exploring Agribusiness Insights with Case Studies in India’s Agricultural Sector", Center of Excellence in Teaching and Learning (CETL), Bihar Agricultural University, Sabour, September 11, 2024.
  • Invited as a Keynote Speaker in an HR Conclave on the topic ‘Disruptions in Organizations: Rethinking HR’ 2019, Swami Vivekanand Institute of Engineering & Technology, Banur Punjab, India.
  • Invited as a Resource Person - Case - Writing Workshop, 2018. Chandigarh Business School Of Administration, Landran, Punjab, India.



Administrative Responsibilities:


Institute Level:


  • Coordinator - Center of Excellence for Indigenous (Indian) Knowledge System, Nov' 2024 - Present
  • Associate Faculty: Center for Applied Research in Data Science
  • Co-ordinator: QIP (Quality Improvement Program) Center at IIT Ropar. January' 2021 - Present.
  • Member: Joint committee of IIT Ropar and IIM Amritsar for designing M.Sc. program in Data Science & Management, 2022-23.
  • Associate Warden, Beas Hostel, IIT Ropar, July' 2021-23
  • Member of Academic Committee for Continuing Education and Outreach Activities - 2022-Present
  • Member of the Committee for Framing Policy for Continuing Education, August' 2021 - 22
  • Member: Expert Committee for Punjab Government to Evaluate Applications of Startup Cell. 2020.
  • Committee to Review Entrepreneurship and IP Policy of IIT Ropar, 2020.
  • Member: Project Evaluation and Mentoring Committee for IIT Ropar Technology Business Incubator Foundation 2019 - June 2021.
  • Member: Board of Industrial Consultancy Sponsored Research and Industrial Interaction, IIT Ropar. Jan' 2018- June' 2021.
  • Promotion Committee for the post of Superintendent, 2017.
  • Promotion Committee for the post of Senior Assistant, 2017.


Department Level:


  • Department Seminar Coordinator: Indian Knowledge System, 2022
  • Member: BSc B.Ed Programme Committee (July 2024)
  • Member: Academic Post Graduate Committee July'2019 - June 2021, IIT Ropar.
  • Seminar Co-coordinator of the department of HSS, July'2019 - June 2021, IIT Ropar.
  • Member: Task Force of MBA Program at IIT Ropar, 2019-2020.
  • Department Evaluation Committee, 2019, IIT Ropar
  • Physical Stock Verification Committee, HSS Department, 2017.
  • Co-ordinator, Institutionalizing Ph.D. representation in the HSS Department, 2018.
  • Member, Doctoral Committees of Ph.D. students, IIT Ropar


 

Other Honors & Achievements


  • Recipient of Merit Award for the paper titled “Resource Mis-Integration Practices in Third Places” Study of Diabetic Patients in India” in International research Symposium in Service Management, hosted by the University of Economics in Katowice (June-13-16, 2023)
  • Recipient of Monetary Reward for a Case-Study Shortlisted (among top 10) in Emerald/CEEMAN case study competition in 2018.
  • Appreciated ‘Excellent’ several times by the Director, IIT Ropar, in teaching performance feedback.
  • Invited as a Session Chair, SIBR Conference, Hong Kong. 2017.
  • Member of OPAALS Project Research Team funded by European Commission, IIT Kanpur, 2008-2009.
  • Member of Technical Committee, Third International Conference, OPAALS 2010, Aracuju, Sergipe, Brazil, March 22-23, 2010
  • Recipient of Institute Scholarship, Government of India during 2005-07 & 2008-2013
  • Qualified All India GATE (Graduate Aptitude for Engineers) exam in 2005.



Ad hoc refereeing:


  • Journal of Marketing Theory and Practice, Taylor and Francis.
  • Emerging Markets Case Studies, Emerald.
  • Information System Frontiers. Springer
  • Asia Pacific ACR Intermational Conferece 2019.
  • AMA Conference on Marketing And Public Policy 2021.
  • Total Quality Management and Business Excellence, Taylor and Francis.
  • Transforming Government, People, Process and Policy, Emerald.
  • International Journal of Quality and Reliability Management, Emerald.
  • FIIB Business Review, SAGE.



Supervision of Summer Interns From Other Institutions:


  • Mr. Tanuraha,(B.Tech. Student, IIT Patna). ‘Methods of Co-citation Analysis 'May-July' 2019.
  • Mr. Aditya Sinha, (Ph.D. Student, Bidhan Chandra Krishi Viswavidyalaya, West Bengal). ‘Value Chain Upgradation in Indian Agriculture’. 'May-July' 2018
  • Mr. Namit Bhasin (B.Tech Student, IIEST Shibpur, West Bengal): ‘Online Brand Personality of Indian Political Parties’, 'May-July' 2017.